Pulse
2023
2023
Exploration of the brand identity and graphics for Pulse. On a mission to bring pulses as an alternative to reducing beef consumption, Pulse is a modern collective and not-for-profit organisation consisting of London-based journalists and visual artists.
Logotype embraces the manifesto of the Pulse- Reduce the current beef consumption of 100 to 10 and consume 5 times more pulses. The graphic system is inspired by the various bean patterns and colours, exploring the possibility of a pulse as an alternative and creating friendly tone of voice.
Logotype embraces the manifesto of the Pulse- Reduce the current beef consumption of 100 to 10 and consume 5 times more pulses. The graphic system is inspired by the various bean patterns and colours, exploring the possibility of a pulse as an alternative and creating friendly tone of voice.
Branding Logotype Motion Graphics