Jay Lee


Jay is a visual designer based in London, with a focus on typography, brand identity, and art direction. She works across print and digital media, shaping thoughtful and visually-driven experiences for brands, cultural projects, and editorial platforms.
Mark

Alphanumeric Mirage
2021
Alphanumeric Mirage is a self-published zine addressing the relations among NFT arts, ownership, value, and capital in the realm of Internet culture. Technology has influenced us on how we navigate the world- It is here to stay, creating phenomena, which might be distorted and misread. Alphanumeric codes, the language of the Internet created a mirage in the 'physical' world. Upsided down images brings question to the accesible state of image and owning them.






















 Editorial   Publication   Graphic Design