Cherry for Tyson
2022
2022
TYSON is a musician and artist
based in London. Launching her
second EP ‘cherry’ on a global
platform, she wanted a concept,
narrative, and aesthetic for the
new campaign.
I designed typeface which captures free-form cherry plant roots and feminine pointed-nib calligraphy with bold slash lines. The sharp curve and edges add a futuristic atmosphere of metaverse.
Logo/ Anagram experiment with letterform
Art Direction Type Design Campaign