Jay Lee


Jay is a visual designer based in London, with a focus on typography, brand identity, and art direction. She works across print and digital media, shaping thoughtful and visually-driven experiences for brands, cultural projects, and editorial platforms.
Mark

Cherry for Tyson
2022
TYSON is a musician and artist based in London. Launching her second EP ‘cherry’ on a global platform, she wanted a concept, narrative, and aesthetic for the new campaign. I designed typeface which captures free-form cherry plant roots and feminine pointed-nib calligraphy with bold slash lines. The sharp curve and edges add a futuristic atmosphere of metaverse.



































Logo/ Anagram experiment with letterform







 Art Direction  Type Design   Campaign