Jay Lee


London based multi-disciplinary
designer specialised in visual identity.
(Site under construction)
Mark


Cherry for Tyson
2022
TYSON is a musician and artist based in London. Launching her second EP ‘cherry’ on a global platform, she wanted a concept, narrative, and aesthetic for the new campaign. I designed typeface which captures free-form cherry plant roots and feminine pointed-nib calligraphy with bold slash lines. The sharp curve and edges add a futuristic atmosphere of metaverse.



































Logo/ Anagram experiment with letterform







 Art Direction  Type Design   Campaign