Lululemon x SLNSH

Year / 2023
Concept & Logo Design

Freya Smith
Tom Ive
Magda Tritto
Jay Lee

Lockups, visuals, and package design for the Lululemon SLNSH. Saul Nash is a fashion brand created by dancer to explore the movement in our daily life. Inspired by the dancer’s curve and movement, the slanted layout captures the man in motion and anchors visual elements. The discrete symbol celebrates reflection and movement, ensuring the partnership between the collaborators.

KEY WORDS

Man in still vs Man in motion
Movement
Metamorphosis
Light as air

Branding Symbol Packaging