Jay Lee


Jay is a visual designer based in London, with a focus on typography, brand identity, and art direction. She works across print and digital media, shaping thoughtful and visually-driven experiences for brands, cultural projects, and editorial platforms.
Mark
Probably Reading
2020
Probably Reading aims to explore a possible way to perceive letterforms and question how we construct meaning through language. Inspired by Cubism, this interactive book experiments with expanding the alphabet to a three-dimensional environment.























RATIONALE
Starting from the Korean artefact ‘Hunminjeongguem’- an initial Korean language system- this project questions how we perceive letter that is obsolete or illegible. Seeing the 'Hunminjeongguem’ as a square-moduled shape, the project evolved into a playful paper sculpture embracing the finite role of communication.









Structural Typographic Experiment with paper 



Head No.2 by Naum Gabo
Structure study






Graphic Design  Experiment
Mark