Jay Lee


Jay is a visual designer based in London, with a focus on typography, brand identity, and art direction. She works across print and digital media, shaping thoughtful and visually-driven experiences for brands, cultural projects, and editorial platforms.
Mark
White Maze
2020
Poster Installation
Paper bag, Poster printed on paper
Coex Mall, the biggest mall in Seoul, Korea, is well known for its maze-like structure and disorienting white interior. This project investigates the mall that makes people lose a sense of direction and time in a consumerist culture.








Graphic Design  Experiment
Mark