https://jayoonleeworks.com Jayoon Lee Wed, 15 Jan 2025 21:42:56 +0000 https://jayoonleeworks.com en https://jayoonleeworks.com/Temp_project-panel Sat, 20 Jul 2024 19:49:13 +0000 Jayoon Lee https://jayoonleeworks.com/Temp_project-panel Natural France<img width="526" height="466" width_o="526" height_o="466" data-src="https://freight.cargo.site/t/original/i/52cf77a16fe4477b47ff3c5de61df0a01960edd9ec90b308c32b694110c4d5ca/NFR_Thumbnail_v2.jpg" data-mid="230476374" border="0" data-scale="80" src="https://freight.cargo.site/w/526/i/52cf77a16fe4477b47ff3c5de61df0a01960edd9ec90b308c32b694110c4d5ca/NFR_Thumbnail_v2.jpg" /> IWD Today’s App<img width="1199" height="674" width_o="1199" height_o="674" data-src="https://freight.cargo.site/t/original/i/ca068746b46a20b3712e13f72305f9e09b649d5c1b01f6440c429b2616a8b45c/IWD_Thumbnail_v3.jpg" data-mid="230457420" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/ca068746b46a20b3712e13f72305f9e09b649d5c1b01f6440c429b2616a8b45c/IWD_Thumbnail_v3.jpg" /> Lululemon Manifesto <img width="534" height="755" width_o="534" height_o="755" data-src="https://freight.cargo.site/t/original/i/8e1b4020dea6e0a36852162cdc83e3974fc84061927ff8ff47256bfb257257b0/LLL_Manifesto_Thumbnail.jpg" data-mid="230456276" border="0" data-scale="60" src="https://freight.cargo.site/w/534/i/8e1b4020dea6e0a36852162cdc83e3974fc84061927ff8ff47256bfb257257b0/LLL_Manifesto_Thumbnail.jpg" /> Lululemon SLNSH <img width="1961" height="2687" width_o="1961" height_o="2687" data-src="https://freight.cargo.site/t/original/i/53c861f461d72ba47b0c2fd4bedec6f11d9a69bdc5dc31026bbd24395768ab03/Group-3.jpg" data-mid="230456145" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/53c861f461d72ba47b0c2fd4bedec6f11d9a69bdc5dc31026bbd24395768ab03/Group-3.jpg" /> Pulse <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/428d4a0e02fef55feebfb945e451d94faf5b49fe7e5e9141354ca7a41cb65f05/small_Pattern_orangepink.gif" data-mid="214989802" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/428d4a0e02fef55feebfb945e451d94faf5b49fe7e5e9141354ca7a41cb65f05/small_Pattern_orangepink.gif" /> Crux <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/df955e6494b92c9450b4ddbc13ebf67d62e0c62f856cd86029c8b9ac08a0628a/main-image_smallest.gif" data-mid="214989803" border="0" data-scale="80" src="https://freight.cargo.site/w/768/i/df955e6494b92c9450b4ddbc13ebf67d62e0c62f856cd86029c8b9ac08a0628a/main-image_smallest.gif" /> Collective Anomalies <img width="3940" height="1488" width_o="3940" height_o="1488" data-src="https://freight.cargo.site/t/original/i/f41fad2aba5d92c59825711cdff45661e13e1b405170ba077a1b5f1f688c5aff/logotype.png" data-mid="214989798" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/f41fad2aba5d92c59825711cdff45661e13e1b405170ba077a1b5f1f688c5aff/logotype.png" /> Cherry for Tyson <img width="1078" height="1431" width_o="1078" height_o="1431" data-src="https://freight.cargo.site/t/original/i/de5b847e7b0629c87a20c91771ea7ab3f8122b6a365ece364f27874201d3e3fe/Paper-print.jpg" data-mid="215070523" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/de5b847e7b0629c87a20c91771ea7ab3f8122b6a365ece364f27874201d3e3fe/Paper-print.jpg" /> Nike Impact Report <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/ab65b8be1ad8907afcced0794f9f9b18f1319344089090e319590e36d1a64138/Group-9589.png" data-mid="215091919" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/ab65b8be1ad8907afcced0794f9f9b18f1319344089090e319590e36d1a64138/Group-9589.png" /> Would Fungi Exist in the metaverse? <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/1cda64e75b0836a7279c045d986b12ae0708dbd6cdc99b5c011bf89e66661188/a.jpg" data-mid="214989783" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/1cda64e75b0836a7279c045d986b12ae0708dbd6cdc99b5c011bf89e66661188/a.jpg" /> Alphanumeric Mirage <img width="3615" height="2711" width_o="3615" height_o="2711" data-src="https://freight.cargo.site/t/original/i/3278f3a77e8e24ee7d8c0e4b20c0aed96feacf577076d38e8b463fdaeeeb4df4/IMG_1162.jpg" data-mid="214989790" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/3278f3a77e8e24ee7d8c0e4b20c0aed96feacf577076d38e8b463fdaeeeb4df4/IMG_1162.jpg" /> Mykita Plus <img width="3400" height="2550" width_o="3400" height_o="2550" data-src="https://freight.cargo.site/t/original/i/7fb9bbb79b145ac9e99128bb73f99d24b683a9c83ba5d9c236ab8e89f57c37ab/IMG_1778-1.jpg" data-mid="214989797" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/7fb9bbb79b145ac9e99128bb73f99d24b683a9c83ba5d9c236ab8e89f57c37ab/IMG_1778-1.jpg" /> White Maze<img width="4509" height="3006" width_o="4509" height_o="3006" data-src="https://freight.cargo.site/t/original/i/35122ed64d82cd12ffc78ae6fea6d739001c0aa2e9890ab31cd58c1eba5f4651/WM1.jpg" data-mid="214989796" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/35122ed64d82cd12ffc78ae6fea6d739001c0aa2e9890ab31cd58c1eba5f4651/WM1.jpg" /> The Street Community <img width="2409" height="3011" width_o="2409" height_o="3011" data-src="https://freight.cargo.site/t/original/i/92b608dd04db5a9d8533e489c6d695e3742c5e1b2da710230cb969ab88dc061d/IMG_1480.jpg" data-mid="214989793" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/92b608dd04db5a9d8533e489c6d695e3742c5e1b2da710230cb969ab88dc061d/IMG_1480.jpg" /> Pink Kitchen <img width="1125" height="900" width_o="1125" height_o="900" data-src="https://freight.cargo.site/t/original/i/d013599b383eb97a1a0f3f94eace56b253a74b30d0536d09ea4ba420f0a24d1e/IMG_6847.jpg" data-mid="214989792" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/d013599b383eb97a1a0f3f94eace56b253a74b30d0536d09ea4ba420f0a24d1e/IMG_6847.jpg" /> Probably Reading <img width="1125" height="750" width_o="1125" height_o="750" data-src="https://freight.cargo.site/t/original/i/12cf1b5faab87fe90a804e9c42b9348a0bfff33a57397356394f9751910f4c57/work.png" data-mid="214989794" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/12cf1b5faab87fe90a804e9c42b9348a0bfff33a57397356394f9751910f4c57/work.png" /> Foraging the Future<img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d26372e7f3d9167543790dacfe7b263f8e06d795e1e3b739c35559a0811386a7/IMG_6808.JPG" data-mid="214989791" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/d26372e7f3d9167543790dacfe7b263f8e06d795e1e3b739c35559a0811386a7/IMG_6808.JPG" /> (Mapping) Unmappable <img width="3552" height="2132" width_o="3552" height_o="2132" data-src="https://freight.cargo.site/t/original/i/6fc3ad417f1ee5e32350ff7557bd6129376526b319c04cff6eaa01cda95df545/Screenshot-2023-08-15-at-4.07.55-PM.png" data-mid="214989801" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/6fc3ad417f1ee5e32350ff7557bd6129376526b319c04cff6eaa01cda95df545/Screenshot-2023-08-15-at-4.07.55-PM.png" /> ︎︎︎Decentral Nature Study <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/6cdbf918dade9d89ed73d93f2802778f05da961f70f1ddaa76bf616cb4f9fbb6/IMG_4381.jpg" data-mid="214989786" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/6cdbf918dade9d89ed73d93f2802778f05da961f70f1ddaa76bf616cb4f9fbb6/IMG_4381.jpg" /> ︎︎︎Screened Fossil <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/518f4eeaa371bdf71510c0ae1e85a61597e0b8e53f166d7df496455d51834a80/IMG_6715.JPG" data-mid="214989787" border="0" data-scale="60" src="https://freight.cargo.site/w/1000/i/518f4eeaa371bdf71510c0ae1e85a61597e0b8e53f166d7df496455d51834a80/IMG_6715.JPG" /> ︎︎︎Found Film of Neo-@nimist<img width="3094" height="1880" width_o="3094" height_o="1880" data-src="https://freight.cargo.site/t/original/i/0fd0f5b89f412c91e57e8e465a5105e52d66ee04a4ada928b1a6ab6afa98c186/Screenshot-2022-11-25-at-4.51.03-AM.png" data-mid="214989788" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/0fd0f5b89f412c91e57e8e465a5105e52d66ee04a4ada928b1a6ab6afa98c186/Screenshot-2022-11-25-at-4.51.03-AM.png" /> Brand Identity, Art DirectionGraphic Design, IllustrationVisual IdentityVisual Identity, PackagingVisual IdentityVisual Identity, 3DVisual IdentityVisual IdentityEditorial PublicationPublicationPublicationPoster Installation Poster InstallationStage DesignExperimental PublicationExperimental SculptureStory Telling, Web DesignExperimental PublicationExperimental SculptureStory Telling, Film https://jayoonleeworks.com/Lululemon-x-SLNSH Sun, 10 Dec 2023 20:42:44 +0000 Jayoon Lee https://jayoonleeworks.com/Lululemon-x-SLNSH Lululemon x SLNSH <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5422319d4246bbdb8737113d2bab2b8f375c79b5ab247972ab3b21988320f8a4/LLL_Vinyl.png" data-mid="228601470" border="0" src="https://freight.cargo.site/w/1000/i/5422319d4246bbdb8737113d2bab2b8f375c79b5ab247972ab3b21988320f8a4/LLL_Vinyl.png" /> Year / 2023Concept &amp; Logo Design Freya Smith Tom Ive Magda Tritto Jay Lee Lockups, visuals, and package design for the Lululemon SLNSH. Saul Nash is a fashion brand created by dancer to explore the movement in our daily life. Inspired by the dancer’s curve and movement, the slanted layout captures the man in motion and anchors visual elements. The discrete symbol celebrates reflection and movement, ensuring the partnership between the collaborators. KEY WORDS Man in still vs Man in motionMovementMetamorphosisLight as air<img width="3911" height="2480" width_o="3911" height_o="2480" data-src="https://freight.cargo.site/t/original/i/07d02a8f76f84c504c4ff96221b8afcdb6638c96117d9a8da482ab5c9865671c/lockup.jpg" data-mid="228603298" border="0" src="https://freight.cargo.site/w/1000/i/07d02a8f76f84c504c4ff96221b8afcdb6638c96117d9a8da482ab5c9865671c/lockup.jpg" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4d46fd01aa08fa6364ac111392c1fca054daf678ff023b17ee947402d3f8449b/Untitled-1.gif" data-mid="228603190" border="0" src="https://freight.cargo.site/w/600/i/4d46fd01aa08fa6364ac111392c1fca054daf678ff023b17ee947402d3f8449b/Untitled-1.gif" /> <img width="1154" height="772" width_o="1154" height_o="772" data-src="https://freight.cargo.site/t/original/i/3d5b1b64135f542d86fb418d147ca1b710d3431eb34a6e47158b5698bcf20ef2/Web.jpg" data-mid="228603248" border="0" src="https://freight.cargo.site/w/1000/i/3d5b1b64135f542d86fb418d147ca1b710d3431eb34a6e47158b5698bcf20ef2/Web.jpg" /> <img width="3911" height="2480" width_o="3911" height_o="2480" data-src="https://freight.cargo.site/t/original/i/fce3274e1974cf37078b9e715146c13fb7eea93f6f662733e5e514c5ced4d5d1/Group-1.jpg" data-mid="228603084" border="0" src="https://freight.cargo.site/w/1000/i/fce3274e1974cf37078b9e715146c13fb7eea93f6f662733e5e514c5ced4d5d1/Group-1.jpg" /> <img width="3911" height="2480" width_o="3911" height_o="2480" data-src="https://freight.cargo.site/t/original/i/a27c1397a0e95e967a75425482d6b9e6433b3494649cd8f0c20d026d6eb382ad/Group-2.jpg" data-mid="228603117" border="0" src="https://freight.cargo.site/w/1000/i/a27c1397a0e95e967a75425482d6b9e6433b3494649cd8f0c20d026d6eb382ad/Group-2.jpg" /> <img width="1961" height="2687" width_o="1961" height_o="2687" data-src="https://freight.cargo.site/t/original/i/53c861f461d72ba47b0c2fd4bedec6f11d9a69bdc5dc31026bbd24395768ab03/Group-3.jpg" data-mid="228603086" border="0" src="https://freight.cargo.site/w/1000/i/53c861f461d72ba47b0c2fd4bedec6f11d9a69bdc5dc31026bbd24395768ab03/Group-3.jpg" /> <img width="1961" height="2687" width_o="1961" height_o="2687" data-src="https://freight.cargo.site/t/original/i/531a84ff9d667524867b45eb1587a435c1246693f5099ec8b2473695a8d66a6a/01.jpg" data-mid="228601468" border="0" src="https://freight.cargo.site/w/1000/i/531a84ff9d667524867b45eb1587a435c1246693f5099ec8b2473695a8d66a6a/01.jpg" /> Branding Symbol Packaging https://jayoonleeworks.com/IWD-Todays-App Wed, 15 Jan 2025 21:42:56 +0000 Jayoon Lee https://jayoonleeworks.com/IWD-Todays-App &nbsp;<img width="1959" height="1002" width_o="1959" height_o="1002" data-src="https://freight.cargo.site/t/original/i/c9a784b2b064a35c7ab692627726460e6cd6717041f5059b1f3e995b0f9054ed/Group-27-1.png" data-mid="239026000" border="0" src="https://freight.cargo.site/w/1000/i/c9a784b2b064a35c7ab692627726460e6cd6717041f5059b1f3e995b0f9054ed/Group-27-1.png" /> Today’s app for International Women’s Day 2024Creative task fromApple Appstore For International Women’s Day, this project reimagines the visual thumnail of Today’s App on the Apple App Store. The featured apps support users across diverse aspects of health and well-being—ranging from recipes and workouts to mindfulness and hormonal cycles. The concept visualises the multifaceted narratives of women, amplifying their voices while inviting a broader audience to engage with their stories. <img width="1959" height="1001" width_o="1959" height_o="1001" data-src="https://freight.cargo.site/t/original/i/b4d5a8cbd7a9107b8e670eb0444ddbd0a5a10096e8cb81659471d805d732f609/Group-15.png" data-mid="239024597" border="0" src="https://freight.cargo.site/w/1000/i/b4d5a8cbd7a9107b8e670eb0444ddbd0a5a10096e8cb81659471d805d732f609/Group-15.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e611de4404adf898ed547bdc8810b8dfdb947867a152e4fa62057a7b53e349d7/22.png" data-mid="239025654" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/e611de4404adf898ed547bdc8810b8dfdb947867a152e4fa62057a7b53e349d7/22.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b4b59caa8e6b09709e2a3d5b9f725ebf9fc91bb95f839401962a30ed70df8a1/6.png" data-mid="239025652" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/2b4b59caa8e6b09709e2a3d5b9f725ebf9fc91bb95f839401962a30ed70df8a1/6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6b3218f5551e549420c3c7e8ba8946dfecc5d5a984562876f07cf33ddb83741f/8.png" data-mid="239025653" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/6b3218f5551e549420c3c7e8ba8946dfecc5d5a984562876f07cf33ddb83741f/8.png" /> <img width="1959" height="1001" width_o="1959" height_o="1001" data-src="https://freight.cargo.site/t/original/i/d546057ebbf0b5d81bf23e18e03ce39f81f8ba9cf341ce83d3db6e77b03d9b4d/Group-31.png" data-mid="239025884" border="0" src="https://freight.cargo.site/w/1000/i/d546057ebbf0b5d81bf23e18e03ce39f81f8ba9cf341ce83d3db6e77b03d9b4d/Group-31.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ab388018ad2ae6978a6e7a03f8f08263754096621dd06c6eebfdf51f0489122/23.png" data-mid="239025749" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/1ab388018ad2ae6978a6e7a03f8f08263754096621dd06c6eebfdf51f0489122/23.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd097b803cbe6324d7502f1d11c14191bde6b673259c4189c58cae939cf178b5/11.png" data-mid="239025745" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/bd097b803cbe6324d7502f1d11c14191bde6b673259c4189c58cae939cf178b5/11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d43ffc3ab245356680ab72db5189c199c11742ec6abc8546fac3ffb0d97aa728/13.png" data-mid="239025746" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/d43ffc3ab245356680ab72db5189c199c11742ec6abc8546fac3ffb0d97aa728/13.png" /> <img width="1959" height="1001" width_o="1959" height_o="1001" data-src="https://freight.cargo.site/t/original/i/5fa801c47f53a150add009b9a4f3163522a884d260e809b1b43b8cc72eda8d61/Group-32.png" data-mid="239025987" border="0" src="https://freight.cargo.site/w/1000/i/5fa801c47f53a150add009b9a4f3163522a884d260e809b1b43b8cc72eda8d61/Group-32.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c63eb425440a04fed7b356f8db0ca66965210949cb4d31d2745863e7f9f9d62/24.png" data-mid="239025750" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/7c63eb425440a04fed7b356f8db0ca66965210949cb4d31d2745863e7f9f9d62/24.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77f9df385764ce7f6b1f0fcbafb64eff3f086230a3e63bc7908a4a420f19c4d4/16.png" data-mid="239025772" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/77f9df385764ce7f6b1f0fcbafb64eff3f086230a3e63bc7908a4a420f19c4d4/16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87754b9b0bbe086f2a1ab9a3013996fcd2c194bd9813d79aa8ce7b5ad3e6c7d4/18.png" data-mid="239025748" border="0" data-scale="77" src="https://freight.cargo.site/w/1000/i/87754b9b0bbe086f2a1ab9a3013996fcd2c194bd9813d79aa8ce7b5ad3e6c7d4/18.png" /> Graphic Design Illustration https://jayoonleeworks.com/2024_Pulse Mon, 15 Jul 2024 16:05:48 +0000 Jayoon Lee https://jayoonleeworks.com/2024_Pulse &nbsp; Pulse 2023 Exploration of the brand identity and graphics for Pulse. On a mission to bring pulses as an alternative to reducing beef consumption, Pulse is a modern collective and not-for-profit organisation consisting of London-based journalists and visual artists. Logotype embraces the manifesto of the Pulse- Reduce the current beef consumption of 100 to 10 and consume 5 times more pulses. The graphic system is inspired by the various bean patterns and colours,&nbsp;exploring the possibility of a pulse as an alternative and creating friendly tone of voice. <img width="1880" height="981" width_o="1880" height_o="981" data-src="https://freight.cargo.site/t/original/i/32127092f7108204eda94bd46d88be468f63cf9bde647623e400fabae70e7bae/Group-1804.png" data-mid="215898040" border="0" src="https://freight.cargo.site/w/1000/i/32127092f7108204eda94bd46d88be468f63cf9bde647623e400fabae70e7bae/Group-1804.png" /> <img width="2000" height="1302" width_o="2000" height_o="1302" data-src="https://freight.cargo.site/t/original/i/eb9d02226d71e205f3435ca12c4617802e3172255e7c3ad6de91f41b70419a10/poster.png" data-mid="214668573" border="0" src="https://freight.cargo.site/w/1000/i/eb9d02226d71e205f3435ca12c4617802e3172255e7c3ad6de91f41b70419a10/poster.png" /> <img width="1514" height="1893" width_o="1514" height_o="1893" data-src="https://freight.cargo.site/t/original/i/f44131a31429f95d8cb70c94b20cc8f1ef2632d77f48e2bd89573977225bedbd/plate.jpg" data-mid="214837006" border="0" src="https://freight.cargo.site/w/1000/i/f44131a31429f95d8cb70c94b20cc8f1ef2632d77f48e2bd89573977225bedbd/plate.jpg" /> <img width="1480" height="1850" width_o="1480" height_o="1850" data-src="https://freight.cargo.site/t/original/i/8d5687ba368a106ff64262885cda0b0f0a2e839649a95ce66f6d1470e1963c28/Pulse09.jpg" data-mid="214836947" border="0" src="https://freight.cargo.site/w/1000/i/8d5687ba368a106ff64262885cda0b0f0a2e839649a95ce66f6d1470e1963c28/Pulse09.jpg" /> <img width="3256" height="2032" width_o="3256" height_o="2032" data-src="https://freight.cargo.site/t/original/i/27e85621b0bffb86e48dc75836afeb0455216e7acc3c0d17af1393ec396d6813/Pulse02.png" data-mid="214676977" border="0" src="https://freight.cargo.site/w/1000/i/27e85621b0bffb86e48dc75836afeb0455216e7acc3c0d17af1393ec396d6813/Pulse02.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f90dc91541237e1171af409cc489eb8a4ddd367b7129b844ae58a899e17af0cb/Frame-4.png" data-mid="214837262" border="0" src="https://freight.cargo.site/w/960/i/f90dc91541237e1171af409cc489eb8a4ddd367b7129b844ae58a899e17af0cb/Frame-4.png" /> <img width="5030" height="2829" width_o="5030" height_o="2829" data-src="https://freight.cargo.site/t/original/i/3ddf497b9c6412edf2f5b3c7136a6f30d910a37c870518345614368bf83be74b/Pulse11.png" data-mid="214856954" border="0" src="https://freight.cargo.site/w/1000/i/3ddf497b9c6412edf2f5b3c7136a6f30d910a37c870518345614368bf83be74b/Pulse11.png" /> <img width="3431" height="1931" width_o="3431" height_o="1931" data-src="https://freight.cargo.site/t/original/i/599a7d18bb77586a131921e9d4d3ba2fe1a68a6d39f3237284f6f64ab82b9390/Pulse03.png" data-mid="214840351" border="0" src="https://freight.cargo.site/w/1000/i/599a7d18bb77586a131921e9d4d3ba2fe1a68a6d39f3237284f6f64ab82b9390/Pulse03.png" /> <img width="3431" height="1931" width_o="3431" height_o="1931" data-src="https://freight.cargo.site/t/original/i/3514cd8eb09276c77fb2a72b0e8a5978775e4f684abc7d41e26fdd1d387f6c89/Pulse04.png" data-mid="214840352" border="0" src="https://freight.cargo.site/w/1000/i/3514cd8eb09276c77fb2a72b0e8a5978775e4f684abc7d41e26fdd1d387f6c89/Pulse04.png" /> <img width="960" height="1204" width_o="960" height_o="1204" data-src="https://freight.cargo.site/t/original/i/1becbb8cdcc3e9ef916ed485cafb68c1805610956385ed4ed697222467aead8a/Concept-interior.png" data-mid="214831146" border="0" src="https://freight.cargo.site/w/960/i/1becbb8cdcc3e9ef916ed485cafb68c1805610956385ed4ed697222467aead8a/Concept-interior.png" /> <img width="1758" height="2461" width_o="1758" height_o="2461" data-src="https://freight.cargo.site/t/original/i/70714a3391bd03c28083f49416ea5d4bd7dc4adc24c08bc8b07d6d3d926f2e81/wayfinding.jpg" data-mid="214842131" border="0" src="https://freight.cargo.site/w/1000/i/70714a3391bd03c28083f49416ea5d4bd7dc4adc24c08bc8b07d6d3d926f2e81/wayfinding.jpg" /> <img width="2940" height="3675" width_o="2940" height_o="3675" data-src="https://freight.cargo.site/t/original/i/6c0d1b0f620d1d832d6ec438d6c28b60e17d3477ba20b9a7b020d728c3bfcb37/Signage.jpg" data-mid="214856944" border="0" src="https://freight.cargo.site/w/1000/i/6c0d1b0f620d1d832d6ec438d6c28b60e17d3477ba20b9a7b020d728c3bfcb37/Signage.jpg" /> <img width="1500" height="2250" width_o="1500" height_o="2250" data-src="https://freight.cargo.site/t/original/i/de90ab172f88cd95c88a752127f546b62b6cb3f73728a80bb24526dab8a5ba31/image-5.jpg" data-mid="214856979" border="0" src="https://freight.cargo.site/w/1000/i/de90ab172f88cd95c88a752127f546b62b6cb3f73728a80bb24526dab8a5ba31/image-5.jpg" /> Branding Logotype Motion Graphics https://jayoonleeworks.com/Project_Crux Wed, 17 Jul 2024 13:14:09 +0000 Jayoon Lee https://jayoonleeworks.com/Project_Crux <img width="2550" height="1436" width_o="2550" height_o="1436" data-src="https://freight.cargo.site/t/original/i/e1fbe884543e83966c919b9182d51fb11e1ce00e31035a44d08a24bcc1faf20e/Screenshot-2023-05-24-at-1.54.39-AM.png" data-mid="214814263" border="0" src="https://freight.cargo.site/w/1000/i/e1fbe884543e83966c919b9182d51fb11e1ce00e31035a44d08a24bcc1faf20e/Screenshot-2023-05-24-at-1.54.39-AM.png" /> Crux 2023 Crux is a bouldering community and training app for urban climbers. The crux means the toughest section or route in climbing. However, the brand name embraces hardship and associates it with an exciting journey of resilience. The logotype resembles the rocky shape of C, which echos a strong grip of the climber’s hand. Along with the logotype, the vibrant 3D-modeled figures expand the climbing handle as a visual language of contemporary outdoor activity. Vivid geometry and abstract shapes encourage the city climbers with a friendly and playful community. <img width="4542" height="1578" width_o="4542" height_o="1578" data-src="https://freight.cargo.site/t/original/i/84b9cee092a0135eddd1a90f3fe027e4ca7e9c54c8dbccd0df7db707f141c67b/Asset-7.png" data-mid="214814266" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/84b9cee092a0135eddd1a90f3fe027e4ca7e9c54c8dbccd0df7db707f141c67b/Asset-7.png" /> <img width="3951" height="554" width_o="3951" height_o="554" data-src="https://freight.cargo.site/t/original/i/f841415b006cd55674b123a50d8d9cb473c445541c46b0a6e412d755a3dacbaa/Asset-2.png" data-mid="214814271" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/f841415b006cd55674b123a50d8d9cb473c445541c46b0a6e412d755a3dacbaa/Asset-2.png" /> <img width="768" height="432" width_o="768" height_o="432" data-src="https://freight.cargo.site/t/original/i/df955e6494b92c9450b4ddbc13ebf67d62e0c62f856cd86029c8b9ac08a0628a/main-image_smallest.gif" data-mid="214814265" border="0" data-scale="100" src="https://freight.cargo.site/w/768/i/df955e6494b92c9450b4ddbc13ebf67d62e0c62f856cd86029c8b9ac08a0628a/main-image_smallest.gif" /> <img width="486" height="486" width_o="486" height_o="486" data-src="https://freight.cargo.site/t/original/i/a5b2dfeb6d8d8db88590095bcb3f3f6408c8fba4b7695643a7830a6333259e2c/keyring-1.png" data-mid="214814280" border="0" src="https://freight.cargo.site/w/486/i/a5b2dfeb6d8d8db88590095bcb3f3f6408c8fba4b7695643a7830a6333259e2c/keyring-1.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1ea920aa3e812855c082b2b24729be0bcb080dd00d8e7e5800033ba79a5513c0/Billboard_Mockup_fin.jpg" data-mid="214814272" border="0" src="https://freight.cargo.site/w/1000/i/1ea920aa3e812855c082b2b24729be0bcb080dd00d8e7e5800033ba79a5513c0/Billboard_Mockup_fin.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c169172a21392af499f8c600c2d5a10c9fe3eabac8ab56e4f3e6e48141045efa/Comp-1.gif" data-mid="214814264" border="0" data-rotation="0" src="https://freight.cargo.site/w/1000/i/c169172a21392af499f8c600c2d5a10c9fe3eabac8ab56e4f3e6e48141045efa/Comp-1.gif" /> <img width="966" height="966" width_o="966" height_o="966" data-src="https://freight.cargo.site/t/original/i/2840cce5395d980a94b5eeac3517d1557dfbb7ee985b3b455208deb1334c6429/eyJidWNrZXQiOiJhcmVuYV9pbWFnZXMiLCJrZXkiOiIxODk3NTAwOS9vcmlnaW5hbF84ZGQ5Yzg0NmZlYWQzNmQ3YTJjMTdkYmNmMDFkYTMzZS5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsid2lkdGgiOjI0MDAsImhlaWdodCI6MjQwMCwiZml0IjoiaW5zaWRlIiwid2l0aG91dEVubGFyZ2VtZW50Ijp0cnVlfSwid2V-1.png" data-mid="214814279" border="0" src="https://freight.cargo.site/w/966/i/2840cce5395d980a94b5eeac3517d1557dfbb7ee985b3b455208deb1334c6429/eyJidWNrZXQiOiJhcmVuYV9pbWFnZXMiLCJrZXkiOiIxODk3NTAwOS9vcmlnaW5hbF84ZGQ5Yzg0NmZlYWQzNmQ3YTJjMTdkYmNmMDFkYTMzZS5qcGciLCJlZGl0cyI6eyJyZXNpemUiOnsid2lkdGgiOjI0MDAsImhlaWdodCI6MjQwMCwiZml0IjoiaW5zaWRlIiwid2l0aG91dEVubGFyZ2VtZW50Ijp0cnVlfSwid2V-1.png" /> <img width="966" height="966" width_o="966" height_o="966" data-src="https://freight.cargo.site/t/original/i/4f642d00a88d63935dcf1e357c605c1031f80828ec78662139309d3c0f1df168/cruxphone.png" data-mid="214814281" border="0" src="https://freight.cargo.site/w/966/i/4f642d00a88d63935dcf1e357c605c1031f80828ec78662139309d3c0f1df168/cruxphone.png" /> <img width="1422" height="605" width_o="1422" height_o="605" data-src="https://freight.cargo.site/t/original/i/7298789fe1957bc5ecb98b20f0804866164b6d2decfb04a6ca10dc4c96d40a73/Group-1821-1.png" data-mid="239021727" border="0" src="https://freight.cargo.site/w/1000/i/7298789fe1957bc5ecb98b20f0804866164b6d2decfb04a6ca10dc4c96d40a73/Group-1821-1.png" /> PROCESS Logotype development from the grid <img width="398" height="642" width_o="398" height_o="642" data-src="https://freight.cargo.site/t/original/i/9a032eb871d2f9db3700c3e69aa7474e7f0bbca589dd78e9569d693457bae013/Screenshot-2023-08-23-at-12.38.09-AM.png" data-mid="214814268" border="0" data-scale="49" data-rotation="90" src="https://freight.cargo.site/w/398/i/9a032eb871d2f9db3700c3e69aa7474e7f0bbca589dd78e9569d693457bae013/Screenshot-2023-08-23-at-12.38.09-AM.png" /> <img width="398" height="642" width_o="398" height_o="642" data-src="https://freight.cargo.site/t/original/i/dbc39baae0632c7000595d06448c63097c3821a945acaa935ca09e40e20e6664/Screenshot-2023-08-23-at-12.38.39-AM.png" data-mid="214814270" border="0" data-scale="49" data-rotation="90" src="https://freight.cargo.site/w/398/i/dbc39baae0632c7000595d06448c63097c3821a945acaa935ca09e40e20e6664/Screenshot-2023-08-23-at-12.38.39-AM.png" /> <img width="398" height="642" width_o="398" height_o="642" data-src="https://freight.cargo.site/t/original/i/6d3ebd99eb71045362a51d49f560d088e00befc06055b51ef09f1713ba9055b9/Screenshot-2023-08-23-at-12.38.24-AM.png" data-mid="214814269" border="0" data-scale="49" data-rotation="90" src="https://freight.cargo.site/w/398/i/6d3ebd99eb71045362a51d49f560d088e00befc06055b51ef09f1713ba9055b9/Screenshot-2023-08-23-at-12.38.24-AM.png" /> <img width="5021" height="3014" width_o="5021" height_o="3014" data-src="https://freight.cargo.site/t/original/i/c715efdeaa12d5d34f1bd5ba7adda6b9fd6a9a74bba51a9d3fb6b00c22793e5e/Asset-4.png" data-mid="214814267" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/c715efdeaa12d5d34f1bd5ba7adda6b9fd6a9a74bba51a9d3fb6b00c22793e5e/Asset-4.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb08ebeefcddd2ccfeee950a0b0ace577ab5097610dbd248b2725c2492d0f786/sculpture4.jpg" data-mid="214814273" border="0" src="https://freight.cargo.site/w/1000/i/cb08ebeefcddd2ccfeee950a0b0ace577ab5097610dbd248b2725c2492d0f786/sculpture4.jpg" /> <img width="1250" height="706" width_o="1250" height_o="706" data-src="https://freight.cargo.site/t/original/i/f37c73e885cda4f15194f4c704785bbefa74a7858ef6e50b2b5abc9d4e22ee39/Screenshot-2023-08-23-at-9.05.05-AM.png" data-mid="214814276" border="0" src="https://freight.cargo.site/w/1000/i/f37c73e885cda4f15194f4c704785bbefa74a7858ef6e50b2b5abc9d4e22ee39/Screenshot-2023-08-23-at-9.05.05-AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e369bc589c3ee2dd31e58999a837da7793f3efc7a042e7bae472c5ff15791840/sculpture1-11_0026.jpg" data-mid="214814274" border="0" src="https://freight.cargo.site/w/1000/i/e369bc589c3ee2dd31e58999a837da7793f3efc7a042e7bae472c5ff15791840/sculpture1-11_0026.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7ece3806eee9a26eaea0cbfdaad9f5e556346f389e9df78fdff55b879c5b870/sculpture1-5.jpg" data-mid="214814275" border="0" src="https://freight.cargo.site/w/1000/i/c7ece3806eee9a26eaea0cbfdaad9f5e556346f389e9df78fdff55b879c5b870/sculpture1-5.jpg" /> Branding Logotype Cinema 4D&nbsp; &nbsp; https://jayoonleeworks.com/Collective-Anomalies Sun, 04 Jun 2023 22:47:28 +0000 Jayoon Lee https://jayoonleeworks.com/Collective-Anomalies <img width="5665" height="3767" width_o="5665" height_o="3767" data-src="https://freight.cargo.site/t/original/i/e26f857b6ab2eb4efa54f98febc7633402531ba426de13bbe65926e9e80e6af2/leaflet.jpg" data-mid="186179478" border="0" src="https://freight.cargo.site/w/1000/i/e26f857b6ab2eb4efa54f98febc7633402531ba426de13bbe65926e9e80e6af2/leaflet.jpg" />Collective Anolamies 2023 The symposium, Collective Anomalies, bridges students and graduates for conferences, screening, and networking to evolve their practice through the lens of creative futures. I created the graphic identity, motion graphics, and print collaterals for Collective Anomalies.&nbsp; The identity marks a transitional state of present and plural futures with typographic movement. The logotype embrace the unique perspectives from individuals which constantly shapes the changing state of the present and possible plural futures. In addition to the typographic assets, the disruptive grid and wave patterns have developed on the two main themes of the talk. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/508470e28bd22cae4ad6de1bec8c84e0378b69887cd7f7dfc603fb14c5344859/Motion3_Lowfile.gif" data-mid="186147477" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/508470e28bd22cae4ad6de1bec8c84e0378b69887cd7f7dfc603fb14c5344859/Motion3_Lowfile.gif" /> <img width="1125" height="1406" width_o="1125" height_o="1406" data-src="https://freight.cargo.site/t/original/i/9c0d4bcf6f38be0600646b719ed29c51f043bdd40cddd8074d2e4b23b52e876a/IMG_8027.jpg" data-mid="186187090" border="0" src="https://freight.cargo.site/w/1000/i/9c0d4bcf6f38be0600646b719ed29c51f043bdd40cddd8074d2e4b23b52e876a/IMG_8027.jpg" /> <img width="1125" height="1406" width_o="1125" height_o="1406" data-src="https://freight.cargo.site/t/original/i/e50f971f8e6ea18ea050750f9524603d6bd08c517731fc726fec2363a314abb1/IMG_8030.jpg" data-mid="186187093" border="0" src="https://freight.cargo.site/w/1000/i/e50f971f8e6ea18ea050750f9524603d6bd08c517731fc726fec2363a314abb1/IMG_8030.jpg" /> <img width="1125" height="1406" width_o="1125" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bf7331cccbb56e0f7075ae0d0866dc1a9562611d5dd4f8ff7efe24b4cb2627ae/IMG_8029.jpg" data-mid="186187092" border="0" src="https://freight.cargo.site/w/1000/i/bf7331cccbb56e0f7075ae0d0866dc1a9562611d5dd4f8ff7efe24b4cb2627ae/IMG_8029.jpg" /> <img width="1125" height="1406" width_o="1125" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1569752f37fe31a0098edc173e7641e1854ed8cf34eed9c35c2aeaee85260ffc/IMG_8028.jpg" data-mid="186187091" border="0" src="https://freight.cargo.site/w/1000/i/1569752f37fe31a0098edc173e7641e1854ed8cf34eed9c35c2aeaee85260ffc/IMG_8028.jpg" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9407f23705b8508fec7bf68efb692185c5f3a325d726147de621366f1b668811/Motion1_lowfile.gif" data-mid="186146672" border="0" src="https://freight.cargo.site/w/720/i/9407f23705b8508fec7bf68efb692185c5f3a325d726147de621366f1b668811/Motion1_lowfile.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1e1dab4df99779b77a41b738782fcc1eaf7a7bb8252311867bbd1f66348c874c/Motion2_lowfile.gif" data-mid="186152924" border="0" src="https://freight.cargo.site/w/720/i/1e1dab4df99779b77a41b738782fcc1eaf7a7bb8252311867bbd1f66348c874c/Motion2_lowfile.gif" /> <img width="4475" height="3457" width_o="4475" height_o="3457" data-src="https://freight.cargo.site/t/original/i/62f68be19ce41109b7a47f6a334cd06356c2cf85bc5be90a7b5cde6c8c631973/DSC01849.JPG" data-mid="186028084" border="0" src="https://freight.cargo.site/w/1000/i/62f68be19ce41109b7a47f6a334cd06356c2cf85bc5be90a7b5cde6c8c631973/DSC01849.JPG" /> <img width="5760" height="3617" width_o="5760" height_o="3617" data-src="https://freight.cargo.site/t/original/i/c1f615c297e5deec5b20ed402c75c90b57cae84dccda616f3c2d047429f2d49d/DSC01942-copy.jpg" data-mid="186028085" border="0" src="https://freight.cargo.site/w/1000/i/c1f615c297e5deec5b20ed402c75c90b57cae84dccda616f3c2d047429f2d49d/DSC01942-copy.jpg" /> <img width="5544" height="4000" width_o="5544" height_o="4000" data-src="https://freight.cargo.site/t/original/i/941a473432c4c109a467a6cb2e9c4ea94da808fb3962afd429ba2bbcdd65d2b5/DSC01901.JPG" data-mid="186028088" border="0" src="https://freight.cargo.site/w/1000/i/941a473432c4c109a467a6cb2e9c4ea94da808fb3962afd429ba2bbcdd65d2b5/DSC01901.JPG" /> <img width="5444" height="3711" width_o="5444" height_o="3711" data-src="https://freight.cargo.site/t/original/i/73bfa7bc8669527988b82c428299af175534c1a38b4769b1b246a740e3ce8b28/DSC01984.JPG" data-mid="186028086" border="0" src="https://freight.cargo.site/w/1000/i/73bfa7bc8669527988b82c428299af175534c1a38b4769b1b246a740e3ce8b28/DSC01984.JPG" /> <img width="5039" height="3580" width_o="5039" height_o="3580" data-src="https://freight.cargo.site/t/original/i/c0b67e470c69aec9e01a76a1c00f30322be038f36b18b56b966d06457b50f6e3/DSC02022.JPG" data-mid="186028087" border="0" src="https://freight.cargo.site/w/1000/i/c0b67e470c69aec9e01a76a1c00f30322be038f36b18b56b966d06457b50f6e3/DSC02022.JPG" /> Event Photography︎︎︎ Jamal Grant &nbsp;Identity&nbsp; &nbsp;Print collaterals&nbsp; &nbsp;Motion Graphics&nbsp; https://jayoonleeworks.com/Cherry-for-TYSON-2 Thu, 15 Feb 2024 21:33:25 +0000 Jayoon Lee https://jayoonleeworks.com/Cherry-for-TYSON-2 Cherry for Tyson 2022 TYSON is a musician and artist based in London. Launching her second EP ‘cherry’ on a global platform, she wanted a concept, narrative, and aesthetic for the new campaign. I designed typeface which captures free-form cherry plant roots and feminine pointed-nib calligraphy with bold slash lines. The sharp curve and edges add a futuristic atmosphere of metaverse. <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4f0ecdd88cec85fbc9cfb25776d82ececbe5935747eb24eb332d3e0ba758fa92/lp.jpg" data-mid="215066050" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/4f0ecdd88cec85fbc9cfb25776d82ececbe5935747eb24eb332d3e0ba758fa92/lp.jpg" /> <img width="1078" height="1431" width_o="1078" height_o="1431" data-src="https://freight.cargo.site/t/original/i/eb9e19a628265391152473db20bc4308ca03e061316f683573c8c5a6438ac832/Paper-print.jpg" data-mid="215063222" border="0" data-scale="50" src="https://freight.cargo.site/w/1000/i/eb9e19a628265391152473db20bc4308ca03e061316f683573c8c5a6438ac832/Paper-print.jpg" /> <img width="1078" height="1431" width_o="1078" height_o="1431" data-src="https://freight.cargo.site/t/original/i/6110a154e1466c03fbfdd0a1f5e9f1e27a585c3ca7b8881cec45052657ff640a/Paper-print02.jpg" data-mid="215063226" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/6110a154e1466c03fbfdd0a1f5e9f1e27a585c3ca7b8881cec45052657ff640a/Paper-print02.jpg" /> <img width="1078" height="1431" width_o="1078" height_o="1431" data-src="https://freight.cargo.site/t/original/i/47b8c12563dc212fd0257a710c6aacb4cb768b613151fa5e2907ac64bb8e26b1/Paper-print03.jpg" data-mid="215063227" border="0" src="https://freight.cargo.site/w/1000/i/47b8c12563dc212fd0257a710c6aacb4cb768b613151fa5e2907ac64bb8e26b1/Paper-print03.jpg" /> <img width="882" height="1102" width_o="882" height_o="1102" data-src="https://freight.cargo.site/t/original/i/ae04fcb01666688eb8662c6d07b6e55f7c9644c3b1b60bb83e58e93eab7bc194/Red.png" data-mid="215063564" border="0" src="https://freight.cargo.site/w/882/i/ae04fcb01666688eb8662c6d07b6e55f7c9644c3b1b60bb83e58e93eab7bc194/Red.png" /> <img width="2098" height="2349" width_o="2098" height_o="2349" data-src="https://freight.cargo.site/t/original/i/f2b8f20872e352de912bd18cbf3d963c1c752714b4607acd552808d28a8c2016/Asset-62x.png" data-mid="215063956" border="0" src="https://freight.cargo.site/w/1000/i/f2b8f20872e352de912bd18cbf3d963c1c752714b4607acd552808d28a8c2016/Asset-62x.png" /> <img width="1430" height="1078" width_o="1430" height_o="1078" data-src="https://freight.cargo.site/t/original/i/2ee3bb0a41582a42df731cc49023884507e52957f5ebf0f4f00f7182379264e1/Brown.jpg" data-mid="215063770" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/2ee3bb0a41582a42df731cc49023884507e52957f5ebf0f4f00f7182379264e1/Brown.jpg" /> <img width="1110" height="882" width_o="1110" height_o="882" data-src="https://freight.cargo.site/t/original/i/2a536808ef1621cbcc44f082a6aa06f8297f8074c02a685876272a5e71a31bbb/Envelope.png" data-mid="215067591" border="0" src="https://freight.cargo.site/w/1000/i/2a536808ef1621cbcc44f082a6aa06f8297f8074c02a685876272a5e71a31bbb/Envelope.png" /> <img width="970" height="731" width_o="970" height_o="731" data-src="https://freight.cargo.site/t/original/i/4632418963664a0e1791634d05bd4157b759b3a45560577cc2a4dee4a8e70057/Group-11-1.png" data-mid="215070172" border="0" src="https://freight.cargo.site/w/970/i/4632418963664a0e1791634d05bd4157b759b3a45560577cc2a4dee4a8e70057/Group-11-1.png" /> <img width="4023" height="353" width_o="4023" height_o="353" data-src="https://freight.cargo.site/t/original/i/e0af48bdbb276873197c526ea2fd1b541ee82415ee35596d196e9a6d345a9c86/code.png" data-mid="204748224" border="0" src="https://freight.cargo.site/w/1000/i/e0af48bdbb276873197c526ea2fd1b541ee82415ee35596d196e9a6d345a9c86/code.png" /> Logo/ Anagram experiment with letterform &nbsp;Art Direction&nbsp; Type Design &nbsp;&nbsp;Campaign &nbsp; https://jayoonleeworks.com/2024_NIR Thu, 18 Jul 2024 15:41:14 +0000 Jayoon Lee https://jayoonleeworks.com/2024_NIR &nbsp;<img width="1880" height="981" width_o="1880" height_o="981" data-src="https://freight.cargo.site/t/original/i/95f1f377894bc2da6db90bcaade0e1ced3c5b464195c0b69ed107a353c9cdc5d/Group-1797.png" data-mid="214874698" border="0" src="https://freight.cargo.site/w/1000/i/95f1f377894bc2da6db90bcaade0e1ced3c5b464195c0b69ed107a353c9cdc5d/Group-1797.png" /> Nike Impact Report 2024 Team Girogio Marani Michele Coralli Developed a distinctive interpretation of Nike’s holistic concept, "Reimagining Victory," for an FY23 Impact Report. This interpretation emphasise three core sectors: People, Planet, and Play. Each sector is represented through a unique typographic frame, serving as a clear and focused vision for Nike's impact in these areas. View report <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/e49c50410a71b0566d1471c1ab5da18853d76b3d22ceb2538ae34f1b6532b1bc/Group-9590.png" data-mid="215120810" border="0" src="https://freight.cargo.site/w/1000/i/e49c50410a71b0566d1471c1ab5da18853d76b3d22ceb2538ae34f1b6532b1bc/Group-9590.png" /> <img width="3438" height="2250" width_o="3438" height_o="2250" data-src="https://freight.cargo.site/t/original/i/9b29bfdcf45516688aad95e62f5d94f3506f4cca6227d22a7a6d54615719351a/NIR.gif" data-mid="215120789" border="0" src="https://freight.cargo.site/w/1000/i/9b29bfdcf45516688aad95e62f5d94f3506f4cca6227d22a7a6d54615719351a/NIR.gif" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/d08c2cd433c8c76f1f87e1dea7bfb3adc3b8988c6d4d290d7f678281d59f5ba4/Group-9584.png" data-mid="214925145" border="0" src="https://freight.cargo.site/w/1000/i/d08c2cd433c8c76f1f87e1dea7bfb3adc3b8988c6d4d290d7f678281d59f5ba4/Group-9584.png" /> <img width="2107" height="1270" width_o="2107" height_o="1270" data-src="https://freight.cargo.site/t/original/i/93d52ff4f5cf3337245dc1f94181088733f46b3df6ffd3e300a9fb69ff4ee948/Group-9583.png" data-mid="214923263" border="0" src="https://freight.cargo.site/w/1000/i/93d52ff4f5cf3337245dc1f94181088733f46b3df6ffd3e300a9fb69ff4ee948/Group-9583.png" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/15ebf338679040f27a3b6b49bef65ed3475fffed03f73ff3bfc7d8f6af1c48e8/Group-9588-1.png" data-mid="214927669" border="0" src="https://freight.cargo.site/w/1000/i/15ebf338679040f27a3b6b49bef65ed3475fffed03f73ff3bfc7d8f6af1c48e8/Group-9588-1.png" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/871450c1979b00a8399ce5039afe698a7860d356cf8a11f13946ea14f7b8566a/Group-9588.png" data-mid="214927671" border="0" src="https://freight.cargo.site/w/1000/i/871450c1979b00a8399ce5039afe698a7860d356cf8a11f13946ea14f7b8566a/Group-9588.png" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/282532d6f2c75e27d62941efd2666275a31054b4b36837feb19fe815160fac43/Group-9588-2.png" data-mid="214927670" border="0" src="https://freight.cargo.site/w/1000/i/282532d6f2c75e27d62941efd2666275a31054b4b36837feb19fe815160fac43/Group-9588-2.png" /> <img width="1171" height="864" width_o="1171" height_o="864" data-src="https://freight.cargo.site/t/original/i/b07f1584df91f995ac01ffe9165fce8090659c990080562d04ed2797b24aa4c8/image-160.png" data-mid="215121815" border="0" src="https://freight.cargo.site/w/1000/i/b07f1584df91f995ac01ffe9165fce8090659c990080562d04ed2797b24aa4c8/image-160.png" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/ebbd99e06763a1ffcf43f45d19bc4a5ba3789f50d9a8f8b946a00c021cf6004f/Rectangle-8616.png" data-mid="215120832" border="0" src="https://freight.cargo.site/w/1000/i/ebbd99e06763a1ffcf43f45d19bc4a5ba3789f50d9a8f8b946a00c021cf6004f/Rectangle-8616.png" /> <img width="1880" height="1133" width_o="1880" height_o="1133" data-src="https://freight.cargo.site/t/original/i/8c5f1b0f276d2e5cfe0b473b8864bc08993beedf96d7b56cb96e818039dcd648/231121_OOH_Mockup_002_02-1.png" data-mid="215120831" border="0" src="https://freight.cargo.site/w/1000/i/8c5f1b0f276d2e5cfe0b473b8864bc08993beedf96d7b56cb96e818039dcd648/231121_OOH_Mockup_002_02-1.png" /> Editorial Motion Graphics https://jayoonleeworks.com/Would-Fungi-Exist-in-the-Metaverse-1 Wed, 03 May 2023 00:11:48 +0000 Jayoon Lee https://jayoonleeworks.com/Would-Fungi-Exist-in-the-Metaverse-1 <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/a0e6bc3d4b7a4d2e71bec719cc3a51ad6be56d6d2b37413f78dc2f0c6887ec52/a.jpg" data-mid="177474190" border="0" src="https://freight.cargo.site/w/1000/i/a0e6bc3d4b7a4d2e71bec719cc3a51ad6be56d6d2b37413f78dc2f0c6887ec52/a.jpg" /> Would Fungi Exist in the Metaverse? 2022 Would Fungi Exist in the Metaverse? explores the ecological crisis and human-centered interpretations of the virtual world as a modern sanctury. This editorial work is a proposal for Final Project in MA Design for Art Direction at LCC. Read Full Text &amp; Download Here <img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5faabcad490925ebdd4a92bbb737bd0a813e310e0d6855be4ff24bf81560bad9/1.jpg" data-mid="177474192" border="0" src="https://freight.cargo.site/w/1000/i/5faabcad490925ebdd4a92bbb737bd0a813e310e0d6855be4ff24bf81560bad9/1.jpg" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/e2fef0e55810781a8de68c3e383e80e140ae22e95f786f1f7755ddf6bc6b25ee/2c.jpg" data-mid="177474195" border="0" src="https://freight.cargo.site/w/1000/i/e2fef0e55810781a8de68c3e383e80e140ae22e95f786f1f7755ddf6bc6b25ee/2c.jpg" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/dbfd2d85246a30b5c46966a26ba92c8bc2db10aeef0ece56efa9eec34aae3d81/3c.jpg" data-mid="177474200" border="0" src="https://freight.cargo.site/w/1000/i/dbfd2d85246a30b5c46966a26ba92c8bc2db10aeef0ece56efa9eec34aae3d81/3c.jpg" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/b5bd5bcdca95aed83d85ba3c6927d3fafafc6e2b52b17370d4c9b13390b44737/4.jpg" data-mid="177474202" border="0" src="https://freight.cargo.site/w/1000/i/b5bd5bcdca95aed83d85ba3c6927d3fafafc6e2b52b17370d4c9b13390b44737/4.jpg" /><img width="2000" height="1600" width_o="2000" height_o="1600" data-src="https://freight.cargo.site/t/original/i/21149a45f346c45d097f845d8033d1ad7f55dae90ced89122fe74187b30c3064/a-2.jpg" data-mid="177474203" border="0" src="https://freight.cargo.site/w/1000/i/21149a45f346c45d097f845d8033d1ad7f55dae90ced89122fe74187b30c3064/a-2.jpg" /> &nbsp;Editorial&nbsp; &nbsp;Publication&nbsp; &nbsp;Graphic Design&nbsp; https://jayoonleeworks.com/Alphanumeric-Mirage-1 Wed, 03 May 2023 00:11:52 +0000 Jayoon Lee https://jayoonleeworks.com/Alphanumeric-Mirage-1 <img width="2085" height="2779" width_o="2085" height_o="2779" data-src="https://freight.cargo.site/t/original/i/a5ef814734ff2f21f489f8101dc285f79cc8d9085a38d52e5474339fdfdfcb61/IMG_1138.jpg" data-mid="177474221" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/a5ef814734ff2f21f489f8101dc285f79cc8d9085a38d52e5474339fdfdfcb61/IMG_1138.jpg" /> Alphanumeric Mirage 2021 Alphanumeric Mirage is a self-published zine addressing the relations among NFT arts, ownership, value, and capital in the realm of Internet culture. Technology has influenced us on how we navigate the world- It is here to stay, creating phenomena, which might be distorted and misread. Alphanumeric codes, the language of the Internet created a mirage in the 'physical' world. Upsided down images brings question to the accesible state of image and owning them. Read Full Zine Here <img width="3176" height="2382" width_o="3176" height_o="2382" data-src="https://freight.cargo.site/t/original/i/b07225eebbb1ce335cc9e6aa081ea4ca16447adb4a3995e781a6d614a62bff87/IMG_1145.jpg" data-mid="177474218" border="0" src="https://freight.cargo.site/w/1000/i/b07225eebbb1ce335cc9e6aa081ea4ca16447adb4a3995e781a6d614a62bff87/IMG_1145.jpg" /> <img width="3636" height="2728" width_o="3636" height_o="2728" data-src="https://freight.cargo.site/t/original/i/b70ab00de09f18a9ae78c43fae5d7ff59e5635b9a4a6530a2962a37081682e3e/IMG_1153.jpg" data-mid="177474220" border="0" src="https://freight.cargo.site/w/1000/i/b70ab00de09f18a9ae78c43fae5d7ff59e5635b9a4a6530a2962a37081682e3e/IMG_1153.jpg" /> <img width="3471" height="2603" width_o="3471" height_o="2603" data-src="https://freight.cargo.site/t/original/i/9fb2d6fb284aca74fe655205ad318d1552aa99f5342bf38e8cccadf004e7ed46/IMG_1159.jpg" data-mid="177474219" border="0" src="https://freight.cargo.site/w/1000/i/9fb2d6fb284aca74fe655205ad318d1552aa99f5342bf38e8cccadf004e7ed46/IMG_1159.jpg" /><img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/ad175e1bc473dcd5d4dd2fb88b118fb589cfc22a7bcbc49739baf978c93ec136/Alphanumeric-Mirage_Issue-1.jpg" data-mid="177474212" border="0" src="https://freight.cargo.site/w/1000/i/ad175e1bc473dcd5d4dd2fb88b118fb589cfc22a7bcbc49739baf978c93ec136/Alphanumeric-Mirage_Issue-1.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/e5561f042c2a7a2016ebd02893519c2d91ae832420e588f61f17596a35e3536d/Alphanumeric-Mirage_Issue-4.jpg" data-mid="177474215" border="0" src="https://freight.cargo.site/w/1000/i/e5561f042c2a7a2016ebd02893519c2d91ae832420e588f61f17596a35e3536d/Alphanumeric-Mirage_Issue-4.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/bc10105f170679d7c2adb8a7dee4099c2c9e0712e4276618c654d3ecabd1c5f6/Alphanumeric-Mirage_Issue-5.jpg" data-mid="177474216" border="0" src="https://freight.cargo.site/w/1000/i/bc10105f170679d7c2adb8a7dee4099c2c9e0712e4276618c654d3ecabd1c5f6/Alphanumeric-Mirage_Issue-5.jpg" /> <img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/bd6cddab05453d9e8271da6e2d639c33d1df3b925505967ed64fdb3daf2428e3/Alphanumeric-Mirage_Issue-6.jpg" data-mid="177474217" border="0" src="https://freight.cargo.site/w/1000/i/bd6cddab05453d9e8271da6e2d639c33d1df3b925505967ed64fdb3daf2428e3/Alphanumeric-Mirage_Issue-6.jpg" /> &nbsp;Editorial&nbsp; &nbsp;Publication&nbsp; &nbsp;Graphic Design&nbsp;