Jay Lee


London based multi-disciplinary
designer specialised in visual identity.
(Site under construction)
Mark

(Mapping) Unmappable
2022
Web Fiction
(Mapping) Unmappable is a design fiction that questions the relationship with nature in mixed reality and what animism would mean in the digital world. This webfiction introduces the trails of Neo-@nimists, a mysterious group that explored nature in physical, digital, and liminal space in between digital and physical.

This webfiction uses writing and archival materials, such as a
publication object, and a short film, to tell a fictional story that includes immersive sound. This story is a fantasy yet a reflection of the subtle tensions between incessantly digitalising everyday life and the image of nature we experience online.
Please explore the full website
here.




    





DESIGN OBJECTIVE
As we navigate through our era of environmental crisis and digitalization,
how can designers and writers reimagine the connection between human and nature?



ANIMISM AS A WORLDMAKING
Animism is the belief that every natural object and phenomenon has a soul. In a recent environmental crisis, the new approach to Animism conceives a relational meshwork of every being, from animals to computers, aiming to change the human-centred world. It is a meshwork, rhizomatic lines, and ontology.
Borrowing and expanding the definition of new Animism, my project develops into a story of a mysterious movement that seeks to find soul in the meshwork of digital and physical nature scape.



SYNOPSIS
Neo-@nimists believed that nature in the digital world is a projection of the physical nature and conducted various practices to create their map of liminal nature. Grounding after the coming of Web 3.0 (A.W.3), the plot takes us to the era where the digital world overcast the physical world, where the image becomes the concrete reality. The webpage is found and investigated by the Web Archeologist and Cartographer’s Association (WACA) which conveys the research archive of Neo-@nimist.





 








Mark